Uma & Chris Henley, Co.
Freelance Project by FullStackLeo DBA Amazing Designer
Uma is a leader in hair styling and treatment and a notorious LGBTQ community figure. Uma & Chris Henley, Co. offers at home beauty services.
The main issue Uma was facing with business was canceled appointments and arriving at the wrong service address.
This is where FullStackLeo comes into play.
A responsive and performant brochure website combined with appointment booking and eCommerce capabilities is created. In order to book an appointment, clients must pay upfront and be bound by the cancellation policy. Beauty worker admin duties like handling availabilities, schedules, and appointment confirmations are handled via an iPhone/Android app or on any major internet browser.
This website is in English and Spanish.
View Project StatsProject Stats
The Goal
- Increase Business Efficiency with Tech
- Stop Clients from Cancelling Appointments
- Increase Efficiency of Appointment Booking
- Decrease Secretary On-Phone Time
- Create Strong Online Presence
- Offer English & Spanish Versions
The Client
Uma is a notorious LGBTQ leader with a long career in beauty services and specializes in hair styling and color. Uma has traveled the world giving seminars and working hair.
Tech Stack
- Security
- Secure Transactions via Square
- Must Agree to Cancellation Policy
- Dedicated VPS Server
- Masked IP Origin
- SSH DDOS Protection
- DDOS Protection
- Encrypted Data (SSL/TLS)
- Anti Click-Jacking
- Email Address Obfuscation
- Firewalled + Fail2Ban
- reCAPTCHA (anti-spam)
- Health Check Every 15 minutes
- Front-End
- Brochure Website Custom-Coded
- HTML
- CSS
- Javascript
- Customized Pixelarity Template
- Appointment Booking Square API
- API by Square
- Services/Pricing via CSV Upload
- iOS/Android Admin App (Square Appointments)
- Admin Website (squareup.com)
- Imagery
- Adobe Photoshop
- Adobe Illustrator
- CSS Vector
- Prototyping
- Adobe Photoshop
- Brochure Website Custom-Coded
- Back-End
- Brochure Website
- PHP Server Rendered Website
- Cached Version via Cloudflare
- Served via Apache + NGINX Hybrid
- Appointment Booking Square API
- Secure API
- Updated via Square
- Brochure Website
- Deployment
- Ubuntu Linux
- Cloudflare DNS
- Let's Encrypt SSL
- Dedicated VPS Server
- 99.99% Uptime
- No Shared Resources
- Global CDN
- Performance Cache
- GIT Version Control
- GIT Webhook to Live Server
- Square API
- Communications
- SendGrid Email API
- Square Email API
- Square SMS Text API
Process
- Discovery Meeting
- Agreement Meeting
- Marketing Research
- Client Brief
- Design, Content, & SEO Concept Approval
- Design, Code, & SEO Development
- Client Review & Revisions
- Client Review of Final Adjustments/Revisions
- Project Completion Meeting
Success
- Approx. 95% Decrease in Cancelled Appointments
- Many Hours Saved Daily on Scheduling Tasks
- Less Calls Regarding Client Onboarding & Appointment Booking
- Strong Online Presence Accomplished
- English & Spanish Clients Enjoy Website
- Transactions Handled Efficiently & Securely
- eCommerce Analytics & Accounting is Automated
Uma's Secret Weapon
A Full-Stack Project By:
FullStackLeo
FullStackLeo
I currently work the tech stuff on planet Earth.
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