Portfolio - Smile Factory - Full Stack Web and Mobile Devleoper for Hire - Leonardo Rodriguez

Smile Factory Pediatric Dentistry

Freelance Project by FullStackLeo DBA Amazing Designer

Dr. Alejandro Esquivel is a seasoned pediatric dentist. He has been running his own practice for close to a decade. Being the only pediatric dentist in his area, he has steady business. Having walk-in and repeat business on lock, Dr. Alejandro decides to take his dental services to the online marketplace.

This is where FullStackLeo comes in to play.

A performant and responsive brochure website detailing services combined with online appointment booking and automated communication via email and SMS text is born. An automated appointment confirmation system is deployed for all appointments in-office and online.

View Project Stats

Portfolio Candy Smile Factory Pediatric Dentistry on Mobile — Responsive & Performant Brochure Website with Organic SEO Strategies
Visit Brochure Website

Portfolio Candy Smile Factory Pediatric Dentistry on Tablet — Easy!Appointments Instance with Customized Views for Efficient Patient Booking
Visit Appointment Booking System

Portfolio Candy Smile Factory Pediatric Dentistry on Desktop — Mautic Automated Marketing System with Automations to Handle Everyday Communications
Visit Automated Marketing System

Project Stats

The Goal

Increase Business Volume via Digital Marketing
Dominate the Local Search Market
Increase Efficiency of Appointment Booking
Decrease Secretary On-Phone Time
Create Strong Online Presence

The Client

Dr. Alejandro Esquivel is a pediatric dentist running his own practice for nearly 10 years. He is business saavy and likes to win.

Tech Stack

Security
- Dedicated VPS Server
- Masked IP Origin
- SSH DDOS Protection
- DDOS Protection
- Encrypted Data (SSL/TLS)
- Anti Click-Jacking
- Email Address Obfuscation
- Firewalled + Fail2Ban
- reCAPTCHA (anti-spam)
- Health Check Every 15 minutes
Front-End
- Brochure Website Custom-Coded
  - HTML
  - CSS
  - Javascript
  - Customized Pixelarity Template
- Appointment Booking (Codeigniter)
  - Easy!Appointments Instance
  - Customized Views via Custom-Code
- Imagery
  - Adobe Photoshop
  - Adobe Illustrator
  - CSS Vector
- Prototyping
  - Adobe Photoshop
Back-End
- Brochure Website
  - PHP Server Rendered Website
  - Cached Version via Cloudflare
  - Served via Apache + NGINX Hybrid
- Appointment Booking (Codeigniter)
  - PHP Framework Codeigniter
  - Cached Version via Cloudflare
  - Served via Apache + NGINX Hybrid
- Mautic Automated Marketing Instance
  - PHP via Composer
  - Served via Apache + NGINX Hybrid
Deployment
- Ubuntu Linux
- Cloudflare DNS
- Let's Encrypt SSL
- Dedicated VPS Server
- 99.99% Uptime
- No Shared Resources
- Global CDN
- Performance Cache
- GIT Version Control
- GIT Webhook to Live Server
Communications
- SendGrid Email API
- Twilio SMS Text API
- Mautic Automated Marketing Instance